Cristina Cabrera
Cristina Cabrera
I help businesses cut through the noise with marketing that’s clear, creative, and measurable.
TimeDoc Health
At TimeDoc Health, my marketing goes beyond creating collateral — I turn raw health stats into SaaS marketing proof points, transform funding and growth news into demand-generation momentum, build narratives that resonate with both clinical leaders and executives, and translate patient outcomes into clear business value.
ED visit reduction
25%
Patients Served
100K+
TimeDoc Health
At TimeDoc Health, my marketing goes beyond creating collateral — I turn raw health stats into SaaS marketing proof points, transform funding and growth news into demand-generation momentum, build narratives that resonate with both clinical leaders and executives, and translate patient outcomes into clear business value.
ED visit reduction
25%
Patients Served
100K+
TimeDoc Health
At TimeDoc Health, my marketing goes beyond creating collateral — I turn raw health stats into SaaS marketing proof points, transform funding and growth news into demand-generation momentum, build narratives that resonate with both clinical leaders and executives, and translate patient outcomes into clear business value.
ED visit reduction
25%
Patients Served
100K+
Cybersecurity & Tech Marketing Portfolio
I don’t just create marketing assets — I build stories that convert. For cybersecurity companies and startups, that means turning technical features into bold product launch campaigns, creating thought leadership content that builds authority, running demand-gen programs tied to pipeline, and equipping sales with the tools they need to close deals.
Usability
85%
User Retention
70%
Cybersecurity & Tech Marketing Portfolio
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Usability
85%
User Retention
70%
Cybersecurity & Tech Marketing Portfolio
I don’t just create marketing assets — I build stories that convert. For cybersecurity companies and startups, that means turning technical features into bold product launch campaigns, creating thought leadership content that builds authority, running demand-gen programs tied to pipeline, and equipping sales with the tools they need to close deals.
Usability
85%
User Retention
70%
World Wide Technology (WWT)
A hospital network faced poor Wi-Fi and low patient satisfaction, risking ratings and funding. I crafted messaging around WWT’s wireless and mobile solutions, which drove higher Wi-Fi adoption, improved satisfaction scores, and boosted app downloads — proving IT infrastructure’s impact on patient experience.
Conversion Rate
12%
Physical Sites
150
World Wide Technology (WWT)
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Conversion Rate
12%
Physical Sites
150
World Wide Technology (WWT)
A hospital network faced poor Wi-Fi and low patient satisfaction, risking ratings and funding. I crafted messaging around WWT’s wireless and mobile solutions, which drove higher Wi-Fi adoption, improved satisfaction scores, and boosted app downloads — proving IT infrastructure’s impact on patient experience.
Conversion Rate
12%
Physical Sites
150
Process
My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.
01
Discover
I start by understanding your business, audience, and goals — gathering insights through research, data, and conversations.
Strategize
Based on the insights, I craft a tailored marketing strategy that aligns messaging, channels, and tactics for maximum impact.
02
Execute
From campaigns to content, I bring the strategy to life — managing every detail to ensure consistency and quality.
03
Optimize
I track results, measure performance, and continuously refine campaigns to drive growth and long-term success.
04
Process
My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.
Discover
I start by understanding your business, audience, and goals — gathering insights through research, data, and conversations.
Execute
From campaigns to content, I bring the strategy to life — managing every detail to ensure consistency and quality.
Strategize
Based on the insights, I craft a tailored marketing strategy that aligns messaging, channels, and tactics for maximum impact.
Optimize
I track results, measure performance, and continuously refine campaigns to drive growth and long-term success.
Process
My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.
01
Discover
I start by understanding your business, audience, and goals — gathering insights through research, data, and conversations.
Strategize
Based on the insights, I craft a tailored marketing strategy that aligns messaging, channels, and tactics for maximum impact.
02
Execute
From campaigns to content, I bring the strategy to life — managing every detail to ensure consistency and quality.
03
Optimize
I track results, measure performance, and continuously refine campaigns to drive growth and long-term success.
04
Skills
Skills
HubSpot
HubSpot
HubSpot
Marketo
Marketo
Marketo
ActiveCampaign
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Google Ads
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads
Facebook Ads
Facebook Ads
Facebook Ads
SEO
SEO
SEO
Google Analytics
Google Analytics
Google Analytics
User Testing
User Testing
User Testing
Looker Studio
Looker Studio
Looker Studio
Salesforce
Salesforce
Salesforce
Zoho
Zoho
Zoho
Adobe Creative Suite
Adobe Creative Suite
Adobe Creative Suite
Asana
Asana
Asana
Trello
Trello
Trello
Monday
Monday
Monday
Experience
Experience
TimeDoc Health – Remote
Marketing Generalist
Feb 2023 – Present
World Wide Technology – Remote
Content Marketing Specialist (Contract Role)
2023 – 2024
Aktion Associates – Remote
Industry Marketing Specialist (Contract Role)
2023 – 2024
Cisco – Remote
Product Marketing Specialist
Nov 2021 – Jan 2023
Maureen Data Systems – Dallas, TX
Marketing Specialist
2020 – 2022
Tecnics – Houston, TX
Marketing Manager
2019 – 2021
Silverback Advertising – Dallas, TX
Digital Specialist / Media Buyer
2018 – 2020
Wealth Excel – Remote
Creative Manager
2017 – 2019
Additional Roles
TimeDoc Health – Remote
Marketing Generalist
Feb 2023 – Present
World Wide Technology – Remote
Content Marketing Specialist (Contract Role)
2023 – 2024
Aktion Associates – Remote
Industry Marketing Specialist (Contract Role)
2023 – 2024
Cisco – Remote
Product Marketing Specialist
Nov 2021 – Jan 2023
Maureen Data Systems – Dallas, TX
Marketing Specialist
2020 – 2022
Tecnics – Houston, TX
Marketing Manager
2019 – 2021
Silverback Advertising – Dallas, TX
Digital Specialist / Media Buyer
2018 – 2020
Wealth Excel – Remote
Creative Manager
2017 – 2019
Additional Roles
TimeDoc Health – Remote
Marketing Generalist
Feb 2023 – Present
World Wide Technology – Remote
Content Marketing Specialist (Contract Role)
2023 – 2024
Aktion Associates – Remote
Industry Marketing Specialist (Contract Role)
2023 – 2024
Cisco – Remote
Product Marketing Specialist
Nov 2021 – Jan 2023
Maureen Data Systems – Dallas, TX
Marketing Specialist
2020 – 2022
Tecnics – Houston, TX
Marketing Manager
2019 – 2021
Silverback Advertising – Dallas, TX
Digital Specialist / Media Buyer
2018 – 2020
Wealth Excel – Remote
Creative Manager
2017 – 2019
Additional Roles
About Me
Digital Marketing Manager with 6+ years of experience driving digital campaigns, content strategy, and brand awareness across healthcare, cybersecurity, SaaS, and professional services. Proven success building impactful content, scaling operations, and executing data-driven strategies that generate measurable pipeline growth. Skilled in collaborating with executives, practice leaders, and cross-functional teams to align messaging and accelerate go-to-market initiatives.
Education
Education
Education
Rice University – MBA
University of Texas at Arlington
– B.A. Psychology
Rice University – MBA
University of Texas at Arlington – B.A. Psychology
Certifications
Certifications
Certifications