Campaign strategy
Multi-channel programs across email, paid search, display, social, and webinars — mapped to segments and buying stages, not to channel silos.
Digital Marketing Manager
Most B2B marketing
looks busy.
Mine looks like results.
Full-funnel B2B marketing for healthcare, security, and public sector brands. Six years of campaigns, collateral, and reporting for the kind of products that are genuinely hard to explain.
Selected brands
- Cisco
- TimeDoc Health
- Okta
- Cencora
- World Wide Technology
- GovWorx
- Carda Health
- Aktion
- Wealth Excel
- 6+
- Years in B2B marketing
- 1.1MM+
- Campaign impressions
- $10MM+
- Earned media generated
- 23%
- Lift in lead conversions
- 35+
- Client accounts managed
What I do
Strategy, collateral, and the campaigns that carry it.
I'm a generalist by design. The plan, the writing, the design, the build, and the reporting all live in the same pair of hands — which means less gets lost between the brief and the launch.
Content & collateral
One-pagers, case studies, whitepapers, infographics, and flipbooks. I write them, design them, and ship them ready for sales to use.
Lifecycle & nurture
Segmented nurture sequences in HubSpot and Marketo. The kind that moved lead conversions 23% at TimeDoc Health.
Executive storytelling
Strategy decks and executive readouts that survive the room — cross-portfolio planning, QBRs, and board-level narratives.
SEO & demand gen
Content gap audits, editorial calendars, and intent-based programs built in 6sense to feed a pipeline that actually closes.
Reporting that holds up
HubSpot, Looker Studio, GA4, and Salesforce wired together so campaign performance is a dashboard, not a debate.
Selected work
43 pieces, written and designed by me.
One-pagers, case studies, whitepapers, infographics, decks, and paid social creative — built for healthcare, cybersecurity, public safety, and financial services buyers. Click any piece to view it full size.
The full archive, including source files, lives in this Google Drive folder.
Video
Produced for the Cisco video portal.
Executive interviews and thought leadership pieces — scoped, storyboarded, and shepherded from concept through publication on Cisco's customer-facing video portal.
▶Cisco — Success StoriesDriving Innovation in Higher EducationUC Riverside CIO Matthew Gunkel on redefining higher education through strategic partnerships and digital transformation.
▶Cisco — Thought LeadershipWhat if a CISO and a Hacker Had a Conversation?Global Advisory CISO Dave Lewis and a hacker talk phishing, and how Cisco keeps employees and customers safe.
▶Cisco — Technology TrendsAI Across IndustriesDr. José-Marie Griffiths, President of Dakota State University, on AI, cybersecurity, and quantum computing.Experience
Startups, agencies, and a Fortune 100.
Nine roles across healthcare, cybersecurity, public safety, financial services, and nonprofit work. The through-line is owning the whole funnel rather than one slice of it.
TimeDoc Health
Feb 2023 — Present
Remote
Marketing Generalist
Own multi-channel strategy targeting FQHCs and health systems across email, social, landing pages, and webinars.
- Built segmented nurture sequences that drove a 23% increase in lead conversions.
- Launched content assets for Chronic Care Management, Remote Patient Monitoring, and Behavioral Health Integration.
- Produced monthly newsletters, provider spotlights, and event follow-up campaigns to drive pipeline.
- Streamlined campaign tracking and reporting in HubSpot and Looker Studio.
Cisco
Nov 2021 — Jan 2023
Remote
Product Marketing Specialist
Led multi-channel strategy across paid search, display, and organic for enterprise and public sector portfolios.
- Managed content and messaging alignment for product launches, webinars, and partner campaigns.
- Used Google Analytics, 6sense, and Salesforce to refine targeting and measure campaign performance.
- Built ABM strategies and region-specific messaging to support field marketing.
- Ran competitive analysis and content gap audits that shaped the editorial and SEO roadmap.
Maureen Data Systems
2020 — 2022
Dallas, TX
Marketing Specialist
Ran cybersecurity and cloud campaigns supporting Microsoft and AWS partner initiatives.
- Developed healthcare and government messaging aligned to HIPAA and FedRAMP compliance needs.
- Created email workflows, landing pages, and gated assets for lead generation and nurture.
- Partnered with sales on ABM lists and enablement material for priority accounts.
- Built performance dashboards in HubSpot and Google Analytics to report campaign ROI.
Tecnics
2019 — 2021
Houston, TX
Marketing Manager
Managed integrated B2B campaigns spanning content, SEO, and digital advertising.
- Built 6sense segments and intent-based campaigns driving pipeline for TecUNIFY and TecTANGO.
- Created sales collateral and product messaging for manufacturing and construction verticals.
- Supported co-marketing initiatives with Okta and CyberArk.
- Analyzed performance in GA4 and HubSpot to improve lead quality and engagement.
Silverback Advertising
2018 — 2020
Dallas, TX
Digital Specialist / Media Buyer
Managed digital campaigns for 35+ clients across automotive, legal, and home services.
- Led programmatic display, video, and OTT buying through Choozle and Simpli.fi.
- Presented quarterly performance summaries to senior stakeholders.
- Partnered with marketing ops to keep tracking and lead flow accurate across platforms.
Wealth Excel
2017 — 2019
Remote
Creative Manager
Led strategy and execution for multiple financial services brands under the Wealth Excel umbrella.
- Oversaw SEO, content marketing, and website optimization to improve search visibility.
- Ran monthly email campaigns that nurtured clients and drove webinar attendance.
- Produced social content and analytics reporting to grow brand awareness.
Krave Designs
2015 — 2021
Dallas, TX
Owner / Digital Marketing Strategist
Independent practice delivering SEO, SEM, and PR programs for 15+ client brands.
- Achieved 1.1MM+ impressions and $10MM+ in earned media through campaign execution.
- Built SEO and SEM strategies that measurably lifted organic traffic and lead conversions.
- Delivered monthly performance reporting with actionable recommendations.
Hives for Heroes
2019 — 2021
Houston, TX
Operations Manager
Scaled a veteran-focused nonprofit to a nationwide presence.
- Secured $5MM+ in funding through branding and demographic analysis.
RUTD
2018 — 2021
Dallas, TX
Business Developer / Operations
Pitched and secured funding for a social impact startup addressing veteran mental health.
- Built partnerships with accelerators and nonprofit stakeholders.
The toolkit
Platforms I actually work in, not a logo wall.
The platforms where the programs actually run.
Building, segmenting, and shipping campaigns end to end — from list logic and lifecycle stages through creative and deployment.
- HubSpot
- Marketo
- ActiveCampaign
- Google Ads
- LinkedIn Ads
- Facebook Ads
- 6sense
- Choozle
- Simpli.fi
About
I make complicated products make sense.
I'm a digital marketing manager with 6+ years spent building campaigns for startups and global companies — Cisco, TimeDoc Health, Okta partners, and a long list of agency clients. I own the whole arc: strategy, messaging, the collateral itself, the campaigns that carry it, and the reporting that proves it worked.
Most of my work lives at the intersection of regulated industries and complicated products — chronic care management, zero trust security, 9-1-1 quality assurance. My job is to make that legible to the buyer, then get it in front of them.
Cristina Cabrera
Digital Marketing Manager · Remote — Dallas / Houston, TX
Education
MBA
Rice University
B.A. Psychology
University of Texas at Arlington
Certifications
- Google Analytics IQ
- HubSpot Inbound Marketing
- Facebook Certified Digital Marketing Associate
- HubSpot Email Marketing
- HubSpot Content Marketing
- HubSpot Social Media
- HubSpot Inbound Sales
Let's talk
Got a product that's hard to explain?
That's the fun part. Send over what you're working on and I'll tell you where I'd start — channels, messaging, and the assets I'd build first.
cristinacab2016@gmail.com- Phone
- (682) 208-4765
- Résumé
- Download PDF
- Work archive
- Google Drive