Cybersecurity & Tech Marketing Portfolio
Security Outcomes Study – Global Thought Leadership
CISOs and IT leaders struggled to prove ROI on security investments.
I built content assets and webinar messaging from Cisco’s Security Outcomes Study, which surveyed 4,800+ respondents across 25 countries.
Positioned Cisco as the go-to thought leader in cybersecurity, sparking industry-wide conversations and providing customers benchmarks for improving resilience.
Engaged thousands of executives, creating measurable pipeline lift from content-driven demand gen.
🔗 Cisco Outcomes Report
Cyber Threat Surge Campaign – Post COVID-19
Security teams were drowning in alert fatigue as threats spiked.
I designed infographics, campaign copy, and social hooks using Cisco’s stat that 61% of organizations saw a 25%+ increase in threats since COVID-19.
Created urgency and increased engagement in demand-gen campaigns for Cisco Umbrella.
Amplified Cisco Umbrella as a must-have defense layer, boosting content engagement rates across digital channels.
🔗 Cisco Umbrella Threat Trends
SMB Cybersecurity Awareness Gap
Small businesses faced 43% of cyberattacks but 47% admitted they didn’t know how to protect themselves.
I turned Cisco Umbrella’s research into infographics, blogs, and campaign narratives tailored for SMB audiences.
Helped Cisco own the conversation on SMB protection, giving sales teams simple but powerful assets to drive adoption.
Increased SMB-targeted engagement with storytelling that turned raw stats into urgency-driven campaigns.
🔗 Cisco Umbrella Blog
AI-Enhanced Contact Center with Cisco Webex CC
Enterprises faced inefficient call centers with high labor costs.
I built messaging and case content around WWT’s Webex Contact Center POC, showcasing AI-powered IVR, natural language menus, and agent assist tools.
Demonstrated 70% call deflection and 180% ROI on $1.4M investment (saving $3.5M over 3 years).
Translated AI metrics into clear marketing stories that resonated with both CIOs and CFOs.
🔗 Cisco + WWT Case Study
Advanced Technology Center (ATC) Scale Story
Buyers needed proof that WWT could deliver complex, secure solutions at scale.
I crafted narratives and visual content around the ATC’s unmatched resources:
$500M+ in infrastructure investments
20,000+ VMs in ATC cloud
100+ OEM partners
5,000+ client engagements
Positioned WWT as the “lab of the future” for cybersecurity and cloud testing.
Showcased WWT as the only partner capable of validating multi-vendor stacks quickly, securely, and at scale.
🔗 WWT ATC Case Study
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Why This Matters to Cybersecurity Companies
Cybersecurity startups and enterprise providers can’t just list features—they need stories that prove impact. My WWT campaigns demonstrate:
How to translate infrastructure stats into customer confidence.
How to turn AI/tech pilots into ROI-driven case studies.
How to frame IT + healthcare wins as competitive differentiators.
Marketing Proof Points Delivered:
Boosted engagement by tying IT infrastructure to business outcomes (patient satisfaction, ROI).
Reframed AI pilots into C-suite business cases (cost savings + ROI).
Built multi-channel narratives that work across sales enablement, demand-gen, and thought leadership.